žThe Brief

Launch the Fluid Trainer and generate awareness and recall among target market via an activation

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žOur Strategy

Tie-Up with Fitness First Philippines and do class sponsorships, product displays, and demos.

žžAreas Covered: Nationwide (All 18 branches)

žTactics: Create a fluid trainer warm-up routine to be demonstrated by the model. Branding via merchandising and product display on site. Raffle component and Facebook promos increased the hype, together with print and digital PR.

Results

  • žIncreased number of attendees per sponsored class (daily average from 15—went up to 85-100)
  • žIncreased sales for Adidas mall branches with Fitness First Gyms up by 45% within 3 weeks for the Fluid Trainer
  • More requests for other Adidas Product roll-outs came in via customer feedback to Fitness First

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