Launch the Fluid Trainer and generate awareness and recall among target market via an activation
Tie-Up with Fitness First Philippines and do class sponsorships, product displays, and demos.
Areas Covered: Nationwide (All 18 branches)
Tactics: Create a fluid trainer warm-up routine to be demonstrated by the model. Branding via merchandising and product display on site. Raffle component and Facebook promos increased the hype, together with print and digital PR.
- Increased number of attendees per sponsored class (daily average from 15—went up to 85-100)
- Increased sales for Adidas mall branches with Fitness First Gyms up by 45% within 3 weeks for the Fluid Trainer
- More requests for other Adidas Product roll-outs came in via customer feedback to Fitness First